Moët & Chandon
Jan, 2015


In 2015, take a moment to delight in the dazzling energy that forges links with the people you love! Moët & Chandon introduces Moët Rosé Impérial Unfurl the Tie, the stylish limited edition for Valentine’s Day, or any day that elevates life’s meaningful moments shared with those we hold dear. This year, the iconic Moët & Chandon black tie rises into the air to propose a vibrant toast with Moët Rosé Impérial and unfurls with a soaring wave of elegant style. 



The Moët & Chandon black tie has elegantly dressed the Maison’s legendary champagne bottles since 1886, and in 2015 it will take on a stylish new demeanor. Moët Rosé Impérial Unfurl the Tie proposes a chic new way to enjoy and share the famed Moët Rosé Impérial: an elegant moment with a significant other, a glamorous occasion with our friends, or a joyful get-together with family and loved ones!


Moët Rosé Impérial Unfurl the Tie features a stylish rounded case that pirouettes open to reveal a bottle of Moët Rosé Impérial and its new elegant ‘Toasting Tie’ stand. The stand reinvents the Moët & Chandon tie as a bold and eye-catching new service ritual that holds four delicately stemmed, footless champagne flutes.


Vibrantly suited in pink and black with elegant leather accents, Moët Rosé Impérial Unfurl the Tie perfectly reflects the delicate yet bold nuances embodied in the Maison’s rosé champagne. The limited edition is completed with a specially crafted Moët Rosé Impérial booklet that is tucked into the case.


The Moët Rosé Impérial Unfurl the Tie campaign also features chic visuals by photographer Ilaria Orsini. The images feature the Toasting Tie stand in a vibrant, pink and black lounge setting, drawing us in as three close friends share a toast with Moët Rosé Impérial in style!




Moët Rosé Impérial is a spontaneous and radiant expression of the Moët & Chandon style, a style distinguished by its bright fruitiness, enticing palate and elegant maturity. Aged for twenty one months minimum in the Maison’s cellars, Moët Rosé Impérial features a glowing pink color with amber highlights, and its bewitching bouquet combines a lively, intense bouquet of red fruits, floral nuances of rose, and a slight hint of pepper. Its expressive palate combines intensity and suppleness with the juicy, persistent intensity of berries, the fleshiness and firmness of peach, and the freshness of a subtle note of menthol.

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